Your Business Secret Weapon: The Power of Well-Wishers

Allow me to give you an example how this secret weapon bends reality to favor your intentions.

Let me introduce you to Rachel, a lifelong friend and former colleague who has always amazed me with her creativity, compassion, and ability to connect with people. As a pharmacist, I couldn't help but notice how these incredible strengths, though invaluable in any field, seemed tragically underappreciated in the world of pharmacy.

A few years ago, Rachel made a bold decision. She left her position at my company, where she had been the heart and soul of our customer service, and she bid farewell to the pharmacy profession altogether. Her new path? Real estate.

Now, you might wonder why I would support someone leaving a secure job, especially someone as talented as Rachel. The truth is, I could see the toll the lack of alignment was taking on her spirit. It was like watching a loving mother get rejected by an unappreciative brat pack.

So, with a mix of sadness and excitement, I gave her my blessing. Because sometimes, the most supportive thing you can do is encourage someone to find their true calling, even if it means they step away from your family.

Rachel, with her infectious, mama-bear energy, poured her heart and soul into her new real estate venture. And in that first year, I was stunned by her efforts. Imagine my surprise when a lavish magazine landed on my doorstep, filled with captivating articles about home and lifestyle, with Rachel herself as the publisher! It didn't stop there. A stream of delightful surprises followed – miniature pumpkins heralding Halloween open houses, invitations to exclusive events, and other creative promotions arrived like clockwork.

Now, let me be clear: I was in no way a potential client. I had zero intention of selling my home, and I had deep-rooted connections with other real estate professionals. But Rachel wasn't just focusing on me. She was showering everyone she knew with the same level of attention. I even playfully told her not to waste her efforts on me; I was already convinced of her awesomeness. But she never wavered. She consistently created value in the most endearing ways, a fairy godmother of goodwill sprinkling magic across her network of friends and colleagues.

It was impossible not to be swept up in the excitement. I found myself thinking, "This woman is incredible. I hope she conquers this industry." Whenever anyone mentioned real estate, her name sprang to mind, and it wasn't just me. There was an undeniable buzz of positive energy, a collective desire to see this kind, genuine woman succeed.

And succeed she did. Rachel shattered sales records, earning Rookie of the Year and continuing to dominate in the year that followed.

the human chain of success is forged through hope and encouragement.

So, what was the value of maintaining relationships with old friends and colleagues, many of whom weren't even potential clients? It's a testament to the profound truth that the human chain of success is forged through hope and encouragement. And that hope and encouragement often flow from your cheerleaders – the people in your life who love, uplift, and support you. They genuinely want to see you win.

If you're an entrepreneur or business owner, never underestimate the power of your well-wishers. Always treat your vendors and customers with integrity and respect. Take the time to recognize them, express your gratitude, and nurture those relationships through acts of kindness. Your cheering section begins with service and culminates in the elevation of your business, carried on the wings of goodwill. Just like the example embodied in Rachel.